Standing Out From the Competition
Unless you’re the only company in the world that does what you do, you have competitors. Chances are, there are dozens—or even thousands—of others vying for the same customers.
So, how do you stand out?
By shining a light on what makes you different.
How to Stand Out When You Offer Similar Services
You might think,
“I’m an accountant, and we all do kind of the same thing. How can I stand out?”
You may offer similar services, but how you deliver them is what makes you unique.
Do you:
Build long-term relationships with your clients?
Offer guidance on small business decisions?
Provide CFO-level services or specialize in unique industries?
Make the client experience fun and stress-free?
Share clever systems to help clients stay organized?
Those differences — your personality, systems, and approach — are your differentiators.
Identify and Own Your Differentiators
You’ve developed your own processes over years of experience. You make it easier for clients to work with you, and they trust you because of it.
Now it’s time to decide which of those qualities you want to highlight.
Once you’ve made that decision, you’ll start reinforcing your differentiators naturally — in how you communicate, how you serve customers, and how you position your business.
You’ll attract more of the clients who value what makes you, you.
Shine a Light on What Makes You Different
Clearly state your differentiators everywhere your brand shows up:
On your website and landing pages
In your social media posts and videos
Through your marketing and sales materials
Within your product or service descriptions
In how you train your team and speak about your company
When customers understand what your company values and what sets you apart, they can share that story with others. That’s how word-of-mouth marketing spreads naturally — people repeat what stands out.
Be Consistent
Consistency is key.
Keep reminding your audience what you do best.
Standing out doesn’t mean criticizing competitors — it means confidently and consistently highlighting your strengths.
Over time, repetition builds recognition. People remember your message, connect with your brand, and share it with others who value the same things.