Our Step-by-Step Brand Strategy Process
A guided, relationship-based program that turns your business into the obvious choice.
BRAND-ification isn’t a menu of services — it’s a guided path built to help your brand grow with clarity, consistency, and confidence. You’ll work directly with me through each phase, so nothing feels overwhelming, rushed, or unclear.
step 1: WHAT’S MISSING?
Brand Clarity + SEO Overview
Before you grow, you need to understand exactly where your brand stands today.
Your What’s Missing session includes:
• A 90-minute clarity call
• A written analysis outlining your brand’s strengths, gaps, and opportunities
• Evaluation of your current positioning and messaging anchors
• A high-level SEO review (where you are ranking, where you’re not, and how Google sees your business)
• A review of what your audience is actually seeing online
• Clear recommendations for your next strategic step
This is the perfect way to dip your toe in, get immediate insight, and understand the path ahead.
Special Savings
Start with the Guidebook → you receive the full What’s Missing deliverable free
Start with What’s Missing → receive $1,000 off the Brand DNA Guidebook
STEP 2: BRAND DNA GUIDEBOOK
Your brand’s foundation
We begin with your Brand DNA Guidebook.This is the foundation for everything that comes next — your messaging, your content, your growth, and your customer experience.
Over 4–6 weeks, we explore and define:
• Your audience
• Your purpose and values
• Your brand story
• Your unique differentiators
• Your brand personality
• Your positioning in the market
• Your future opportunities
• A deeper SEO audit + recommended keywords
Your Guidebook becomes a practical resource your whole company can use — for marketing, sales, onboarding, hiring, customer experience, and decision-making.
STEP 3: MONTHLY PARTNERSHIP
Once your Brand DNA is fully defined, we move into our monthly programs. Working together monthly gives you:
• Consistent content that reflects your voice
• Strategic growth based on your strengths
• A partner who understands your goals
• Alignment across your team and client experience
You choose the level that fits your business best.
Monthly programs for success all year long
-
content only
• Monthly content strategy
• Social media + email + blogs
• Thought leadership support
• Light design
• Publishing + scheduling -
CONTENT + GROWTH
Everything in Content Only, plus:
• Speaking & podcast strategy
• Partnership development
• Thought leadership expansion
• Lead generation support
• Visibility channels that fit your strengths -
CONTENT + GROWTH + INFUSION
Everything above, plus:
• Customer experience alignment
• Internal brand language
• Onboarding + retention systems
• Team communication guidelines
• Operational alignment
-
Large agencies can be fantastic — but they often pass your project to junior staff, follow rigid processes, or try to fit your business into their templates.
Working with BRAND-ification is personal, intuitive, and relationship-driven.
You get thoughtful brand strategy, messaging clarity, and content guidance from someone who learns your voice, your audience, and the way you naturally communicate.
I don’t force you into a system. We build a brand that feels aligned and true to who you are.
-
Yes. Your Brand DNA Guidebook is designed as a living, breathing document, not a static brand manual.
You business should and will and evolve. As your offers, audience, or channels change, your Guidebook continues to support your messaging, content, customer experience, and marketing decisions.
I encourage my clients to update their guide once per year plus any time new client avatars or product lines are added.
-
I ask smart questions, listen deeply, and pull the insights out of you quickly, so you’re not doing any heavy lifting.
Whether you’re a team of one or a company with a full in-house marketing department, my process is clear, focused, and supportive.
I want this to feel like relief, not another task.Specifically, your time commitment varies depending upon the services you select.
-
Because branding only works when it’s expressed consistently, not just written down.
Most brand guides end up in a folder because there’s no plan to bring the message to life through content marketing, growth strategy, or customer experience.
We don’t hand you a document and disappear. We’re invested in your success.
If you choose ongoing support, we bring your brand to life step-by-step through content, visibility, and aligned customer experiences.
-
Beautifully.
Your marketing team knows your business. I bring the brand clarity, message, positioning, and customer experience strategy that helps their work become more focused and effective.
I act as a strategic partner, not a replacement — giving your team the language, direction, and brand alignment they need to do their best work.
-
Absolutely
Larger organizations — universities, manufacturing companies, agencies, B2B teams — often see even bigger results.
With many stakeholders and department heads, aligning the messaging can be challenging.
Through Brand DNA and the Infusion process, I help unify your message, align your customer experience, and create consistency across teams, communication, and touchpoints.
It’s one of the most impactful investments a large company can make. -
Yes, because the work doesn’t stop at the Guidebook.
Many companies get excited about their new brand strategies, but don’t execute with consistent content, visibility planning, or team alignment.
Nothing actually changes.
That’s why I offer ongoing content marketing, growth strategy, and Infusion support.
I’m not here to hand you a beautiful document and walk away.
I’m here to help you live your brand, and turn that clarity into connection and clients.
-
It all starts with a phonecall. Schedule your appointment on our contact change and we can talk about your goals, your business challenges, and how we can help you become the obvious choice for your ideal clients.
