Let’s Talk about inbound marketing

I’m a strong believer in Inbound Marketing — also known as Organic Marketing. It’s the foundation of long-term brand growth, makes your advertising dollars go farther, and builds a steady, predictable lead funnel.

Why Inbound Marketing Matters

Imagine a major brand with:

• Outdated website copy

• No email capture

• No new social posts for six months

• No presence on the first page of Google

Would you even do business with them?

Your customers wouldn’t either.

Inbound marketing is like a wheel — a system that, when maintained, keeps your business rolling forward. Neglect it, and you’ll find yourself stuck.

The Inbound Marketing Wheel

The Hub: Your Website Copy

Your website is the hub of your marketing wheel — everything connects to it.
Strong, keyword-rich messaging should clearly communicate:

• The problems your ideal customers face

• How you solve those problems

• What sets you apart from competitors

• The next steps you want visitors to take (book a call, make a purchase, join your list, etc.)

When your hub is solid, every spoke of your marketing strategy spins smoothly around it.

The Spokes of the Wheel

1. Social Media

Build brand awareness, showcase your personality, and drive traffic to your website. Social media keeps your brand active and discoverable.

2. Lead Magnet

Offer something of value — a digital download, a discount, or a helpful guide — in exchange for an email address. This turns casual visitors into warm leads.

3. Blog Posts

Well-written, SEO-optimized blog posts boost visibility on Google and AI search results. Use them to:

• Capture niche audiences

• Share expertise

• Tell client stories

• Explain complex ideas

4. Email Marketing

Email connects you directly to people who already care about your brand. Even if they’re not buying today, consistent communication keeps you top-of-mind when they’re ready.

Keep Your Wheel Rolling

Inbound marketing is the foundation road of your entire marketing map.
When every spoke — your website, social, blogs, and email — works together, the wheel spins effortlessly.

If one spoke breaks, you lose momentum.

Many companies treat inbound as a chore, posting sporadically or emailing inconsistently. But when done right, inbound marketing compounds over time — growing your organic reach, authority, and ROI.

Make your advertising dollars go farther by strengthening your inbound foundation.